Monday, 5 January 2009

Brazillian Keratin Treatment/ Brazillian Blowdry


Ok so a few years ago I was on vacation In Rio, and decided to have a manicure and pedicure. In the Salon I notice a few women having a treatment done to their hair. In Rio and most of Brazil the Fashion is to have sleek long hair.
The treatment was taking hair from being frizzy/curly to sleek straight in a matter of hours, but the process was not like the harsh straigtening treatments that were available in the UK, it was nourishing and strengthening the hair at the same time!!!!!


I was soo impressed I begged the hairstylist to explain all. He told me that the treatment could be used on all hair types, including chemically treated hair (coloured, permed, relaxed, highlighted and bleached). He told me that the product was applied similar to a hair clourant and after the application of the keratin treatment, it is sealed with a hot iron which traps moisture, hydrates the hair and creates a glossy finish. The only drawback was that the product would be broken down by salt, so you can only use certain shampoos that do not contain Sodium Chloride and Sodium Laureth.



So 3 years after my Trip to Rio I decided I should start offering this service on my friends prior to using on m y cleints, well all i can say is that my friends have been raving about it!!! I have done it on afro hair twice and european hair and asian hair and all are totally loving the results!!
I will add pictures when I have time but here are some pictures I found on cyber space!

1 comment:

ec said...

Hi Claire,
ave a pretty similar story to you, except I moved to Brazil and began selling Escova Progress on eBay.
Now, after a couple of years, we have launched a website shipping all over the world.
I'm a huge fan of Keratin hair straightener myself too, and use it once every two or three months to keep my hair under control and in great condition.
Is it going too far to offer this service to your readers?
If not, may I suggest they take a look at my site - www.escovaprogress.com
It's packed with information on using the treatment yourself at home and where to buy it.
Happy New Year.